中国企业绿色营销现状及发展策略探究.docVIP

中国企业绿色营销的现状及发展策略探究 摘要：随着经济发展模式的转变，低碳经济时代的到来，消费观念的转变，绿色消费的兴起，市场营销将迎来一个全新的时代———绿色营销。绿色营销是与低碳经济相适应的新型营销模式。开展绿色营销,注重自然生态平衡,减少环境污染已成为现代企业的必然选择。同时,也是企业参与市场竞争的前提条件。对我国企业实施绿色营销的现状进行系统分析,并提出对策建议,对于我国企业实施绿色营销,实现可持续发展,具有十分重要的战略意义。 Chinese enterprises of green marketing situation and development strategy study Abstract：Along with the economic development model transformation, low-carbon economy coming, consumption ideas shift, green consumption rising, marketing will have a brand new age --, green marketing. Green marketing is low-carbon economy and adapt to the new marketing mode. Developing green marketing, pay attention to natural ecological balance, and reduce environmental pollution has become a modern enterprise inevitable choice. Also, the enterprise participates in the market competition the prerequisite. For Chinese enterprises to carry out green marketing on the current situation of system analysis, and put forward some Suggestions for Chinese enterprises to carry out green marketing and realize sustainable development, has important strategic significance. Keywords：Enterprise；Green marketing；status；Development strategy (11). [7]王坤.浅谈企业绿色营销，商场现代化，2007(518). [8]李玉辉.实施绿色营销的意义与策略，哈尔滨商业大学学报，2003(1). [9]张补莲.现代企业开展绿色营销战略，科技信息，2007(2). 3