旅游形象定位与旅游产品体系构建——以重庆市为例.pdfVIP

Abstract System of the tourism products refers to a three-dimensional tourism products network system committing up by various kinds of tourism products. The purpose to construct system of the tourism products is, by tourism image position; to effectively control every key element in the system of the tourism products, realize the coordinated development between every key element of the tourism products, thus realize that the function of the whole is greater than the sum. At present, only in some tourism destinations in our country (such as Shenzhen, Hong Kong, Hainan, Yunnan), people constructed the system of tourism products according to the tourism image, and tourist industry there develops at full speed. But in most tourism destinations in China, tourism products lack clear themes and cannot meet the constantly changeable tourism market demands and fierce market competitive environment day by day. The profound reason of causing such bad state is that most of the tourist destinations lack an accurate tourism image or fail to develop the tourism products under the guidance of tourism image positioning. Tourism image positioning has dense integral relations to the construction of system the tourism products. tourism image positioning is the soul and commander of the construction of the tourism products system. And tourism products are material carriers that support tourism image positioning. The fast development of tourist industry needs to construct tourism products system under the guidance of the tourism image. In this article, the author introduced systematic theory, relevant