酒店管理字义 国际酒店管理专用术语中英文(叶予舜).docxVIP

酒店管理字义 国际酒店管理专用术语中英文Alphabetical Acronyms按字母排序ADRAverage Daily Rate.The average realized price per room sold in a hotel or channel.Total rooms revenue divided by total rooms sold日均房价：在酒店或其他渠道的平均销售房价。总房间销售额除以销售房间数AffiliatesIndependent internet sites who provide a click-through link to group owned website and receive a commission when a booking is made联盟网页：独立的网站提供集团网页的链接，从而由此得到的预定ANZSPAustralia, New Zealand and South Pacific澳大利亚，新西兰和南太平洋APRMAsia-Pacific Risk Management亚太地区风险管理ARIAverage Rate IndexCalculated by dividing the hotel’s average room rate by the average of the competitor set market rate平均房价指数：酒店平均房价除以市场同期竞争者平均房价BAT ForecastBusiness Alignment Team Forecast商业联盟预测BCEBranded Consumer Experience品牌宾客体验BFRBest Flex Rate最优上门散客价BTABusiness Travel Agent - the same as TMC – Travel Management Company商务旅游旅行社CIConference and Incentive会议和奖励The two sales segments relating to conference and incentive group travelCAMCapital Asset Management资本资产管理CAPCompliance Assurance Process.担保依法纳税措施CAPEXCapital Expenditure资本支出CCACapital construction authorization基本建设批准CMHCompany Managed Hotel.Includes hotels that are owned and operated hotels, and those operated under management agreement酒店管理公司：包括自行经营酒店方和酒店管理方Competitive SetGM defined local hotels (usually four or five) with which a particular hotel competes竞争对手ConfirmationThe percentage of offered calls in a CRO that actually turn into bookings.确认预定百分比COOChief Operating Officer首席营运官COS/COGSCost of Sales or Cost of Goods Sold销售成本CPCCustomer Profit Contribution.The revenue supplied by a customer ina yield contribution model, minus the cost undertaken to service, complete the sale and the displaced revenues (Displacementis a measure of demand that was declined as a result of accepting this business.)客户利润贡献在收入贡献模型中，来自客户的收入减去所发生的服务成本，就得到销售与因(业务)替代分流的总利润．其中所谓的替代分流是指由于使用本业务而减少的对其它业务的需求CRMCluster Revenue Manager.A Revenue Manager with responsibilities for more than one hotel区域收益管理经理：其职责超过1家酒店CROCentral Reservations Office中央订房办公室CROCCECash Return