某企业PVC花园管营销战略的研究.docVIP

内 容 摘 要 随着社会经济的迅速发展，特别是浙江民营经济的快速发展过程中，大量的民营中小企业面临着扩大生产和转型升级的迫切要求，这些企业市场营销战略才能在新一轮竞争中立于不败之地 关键词：市场营销战略,4Ps,4Cs,4Rs,大客户管理 ABSTRACT With the rapid socio-economic development, particularly the rapid development of private economy in Zhejiang, a large number of private small and medium enterprises are faced the urgent demand to expand production and transformation to upgrading, to enhance their level of scientific management is veryimportant，in particular the comprehensive marketing strategy implementation, so to make it in the new round of competition in an invincible position and the successful