基于路径依赖理论旅游边缘地区开发创新研究_以彭德怀故里乌石为例_方世敏.pdfVIP

( ) 2007 7 ( 147 ) 基于路径依赖理论的旅游边缘地区开发创新研究* ) ) ) 以彭德怀故里乌石为例 方世敏 廖珍杰 蒋 晟 ( 411105) : 韶山花明楼和乌石三地旅游资源相似, 地域相邻由于乌石的知名 不及韶山, 区位条件不如花明 楼, 受到两者的/ 形象遮蔽0 , 成为旅游发展的边缘地区依据演化经济学的路径依赖理论, 旅游边缘地区应以 / 另 辟蹊径, 实施差异化战略0 的新思维, 在引资开发营销和发展模式等方面寻求超越路径依赖的对策, 跳出 / 低水 平陷阱0 , 实现旅游发展的良性循环 : 旅游边缘地区; 路径依赖; 差异化战略 [ ] H059 [ ] A [ ] 1003- 6539 ( 2007) 07- 0094- 06 An Innovative Study on the Development of Tourism Fringe Area Based on the Path Dependence Theory ) ) ) Taking the Hometown of Peng De-huai as An E ample Fang ShiminPLiao Zh nji PJiang Sh ng (Tourism Manag m nt D partm nt, Coll g of Manag m nt, Xiangtan Univ rsity, Xiangtan, Hunan, 411105) Abstract: Shaoshan, Huaminglou and Wushi ar g ographical n ighbors and th y hav similar tourist r sourc s. How v r, Wushi is/ imag-d flat d0 by Shaoshan and Huaminglou b caus its popularity is low r than Shaoshan, and its g ographic condition is not as good as Huaminglou: it b com s a fring ar a of tourism d v lopm nt. According to th path d p nd nc th ory of volutionary cono- mics: in ord r to scap from th / low trap0 and achi v a b nign circl , tourism fring ar a should/ mploy anoth r n w approach and impl m nt diff r ntiation strat gy0 as w ll as s k count rm asur s in inv stm nts, product, mark ting and d v lopm nt mod l. Key words: tourism fring ar a; path d p nd nc ; diff r ntiation strat gy 2006 5 -. 0 ; 6, ( 2004) 5 , 6 / , , 0 ; (2006) 5 , , 6 /