论平面设计视觉语言中质感之美.pdfVIP

论平面设计视觉语言中的质感之美 中文摘要 论平面设计视觉语言中的质感之美 中文摘要 当今平面设计作品的设计手段发生了巨大的转变，呈现出一种自由 化、多元化和材料综合性表现的发展趋势。手绘、摄影、电脑设计等平 面设计表现手段有其各自优势和独特的美感，而材料质感的综合设计则 更具另一番美感，它能展现出传统艺术设计所不及的强烈质地美感和视 觉冲击。关注材料质感之美进行艺术设计创作已成为目前艺术设计领域 的一个重要发展趋势。文章主要从材质色彩、材质肌理和特殊工艺质感 这三种视觉语言表现方面，并结合本人的毕业创作心得，来论述平面设 计作品的质感之美的表达。 关键词：平面设计；视觉语言；材质质感；肌理 作 者：陈雅群 指导教师：廖 军 I The expression of beauty of texture feeling in graphic design Abstract On beauty of texture feeling in graphic design visual language Abstract Nowadays, means of design in graphic design has experienced enormous changes toward a trend of liberalization, diversification and material integration. Freehand, photograph and computer design all have own superiorities and unique aesthetic feelings, while integrated design of material has other strong aesthetic feelings and visual effects which can not be shown in traditional art and design. Paying attention to beauty of texture feeling in art create has now become an important tendency in the field of art design. This paper discusses the expression of beauty of texture feeling in graphic design from three aspects as color, texture, and subsequent special craft of material texture, and expresses what I learn from this graduation work. Keyword: graphic design, visual language, texture, estheticism Written by