浅析寿光农产品品牌建设---以寿光蔬菜为例.docVIP

毕业论文 题 目：浅谈寿光农产品品牌建设 ——以寿光蔬菜为例 系 别： 工商管理学院 专 业： 市场营销 班 级： 10级市场营销本科班 学 号： 201016100128 姓 名： 孙鑫萍 指导教师： 张建玲 填表日期： 2014 年 04 月 15 日 摘要 自古至今，无可厚非，农业是人生之根本。我国农业经历了建国之初的“大跃进”，改革开放的家庭联产承包责任制实现了现在农业生产的大发展。2001年我国加入WTO后，在全球竞争的态势下，我过农产品生产已经从数量竞争逐渐转化为产品的质量竞争，优质农产品供给不足成为我国发展的因素。农业现代化水平。品牌，农产品品牌的建设有利于农业结构调整有利于农业的规模化、产业化、商品化。Since ancient times, understandable, agriculture is the fundamental of life. The founding of Chinas agriculture has experienced the beginning of the Great Leap Forward, the household contract responsibility system reform and opening up now achieved great development of agricultural production. After 2001 China joined WTO, the global competitive situation, I had agricultural production has gradually transformed from quantity to quality competition competing products, lack of quality supply of agricultural products as the primary factors hindering agricultural development in China. In modern agriculture in developed countries, building the brand of agricultural products, improve market competitiveness, and increase the income of producers is an effective way to realize the value of agricultural products. Chinas development level of agricultural modernization imperfect, weak international competitiveness of agricultural, construction, agricultural brand, improve the quality of agricultural products, improve the international competitiveness plays an important role. As competition in the market of agricultural products brand intangible assets exist in the market and achieve brand building in favor of agricultural adjustment of agricultural structure, conducive to the realization of large-scale agricultural production, industrialization and commercialization. KEYWORDS: agricultural brand, Shouguang Vegetable 目录 摘要 2 关键词 2 Abstact 3 KEYWORDS 3 绪论 6 （一）研究的背景 6 （二）研究的目的与意义 6 1.研究的目的 6 2. 研