国内钢材加工配送中心状况与调研和思考_刘春剑.pdfVIP

国内钢材加工配送中心状况的调研与思考 刘春剑，郭永军，党振甲  （河北钢铁集团销售总公司，北京市 100022 ） 摘要：随着中国经济的高速发展，钢材消费需求正逐步升级。未来国内钢铁产品资源会越来越丰富，钢材的质量 也将不断地提高，而钢铁企业间的市场竞争将更加激烈。由此，钢铁企业，尤其是板材比例较大、品种钢水平较 高的钢铁企业将逐步缩减纯粹的钢材贸易业务，争取与下游企业建立战略合作关系，形成产、销、研以及加工配 送为一体的产业链。在资源和质量均能满足用户需求的同时，钢材加工配送必将成为钢铁企业营销战略的重点之 一，但是建立加工配送中心的经营风险也应该引起足够的重视。本文将通过对市场、钢铁企业、物流条件、下游 主要用钢企业的消费特点等的调研进行深入分析，提出了钢铁企业新建、运行钢材加工配送中心的营销思路。 关键词：钢材加工配送；钢铁企业；钢材消费趋势；创新 Investigation and Analysis of China’s Steel Product Distribution Center LIU ChunJian ，GUO YongJun，DANG ZhenJia (Hebei Iron and Steel Group Sales Corporation, Beijing, 100022, China) Abstract ：China’s steel consumption is gradually increasing in line with rapid growth of economy. Chinese steel enterprises will suffer more severe competition after the country has more steel products and higher quality. In order to survive the diversified market, steelmakers especially which mainly produce plate products and specialty steel have to build strategic cooperation relation with steel consuming companies and develop sound industry chain integrated with production, sales, research, processing and distribution. In other word, steel service center will be one of steelmakers’ marketing strategies after the product supply and quality are proven to satisfy clients’ demand. However, steelmakers should draw great attention to the operation risk of building steel service center. This paper will introduce the directions for steelmakers to newly build and operate steel service center through investigation and analysis of steel market situation, steelmakers, logistics condition, and consumption characteristics of steel co