论企业核心竞争力形成与人文基础_以顺丰速运集团为例.pdfVIP

论企业核心竞争力形成的人文基础 ——以顺丰速运集团为例 周 敏 1,2 黄福华 2 （1.中南大学交通运输学院，湖南，长沙410075 ； 2.湖南商学院快递业研究中心，湖南，长沙 410205 ；） 摘要：通过分析企业人文基础的特性、结构层次和作用，讨论企业在不同阶段竞争力、核心竞争力形 成的人文基础。只有企业的经营者或领导者提高个人的素质，并引领企业人构建“以人为本，安和乐利” 企业人文氛围，才能使企业人明确自己及企业的发展目标，拥有共同的价值观、使命感、责任感。以顺丰 公司为例，论述了只有创造出良好的物质环境及和谐的人文环境，吸引人才，保有合理的人才储备，充分 调动人们的工作潜能，才能在技术、营销、管理、企业声誉等各方面形成企业核心竞争力。 关键词：企业文化；人文；核心竞争力 Humanities Bases for Forming the Enterprise Core Competition ———The Case Study of SF-Express Group ZHOU Min1, 2 HUANG Fuhua2 (1. School of Traffic and Transportation Engineering, Central South University, Changsha 410075; 2. Express Industry Development Research Center, Hunan University of Commerce, Changsha 410205) Abstract: The effects of enterprise humanities on the competition and the core competition in different stages of the enterprise development have been discussed in this paper base on the research of enterprise humanities and the analysis of the frame arrangement of the enterprise humanities. Only the personal ability of the enterprise operator or the leader gets improvement,and help enterprise make“human as the main body, and harmonious”as the enterprise humanities environment, the people in enterprise can understand what the aim is for himself and the enterprise, and they can build better matter and humanities environment by the same attitude on value, the same aim and the same responsibility. By case study of SF-Express group, get the conclusion that only if enterprise humanities can be absorbed by workers, the potential ability of workers can be activized, and the core competition concluding the technology, enterprise report can be formed, and better future of the enterprise can realize. Key words: Enterprise Culture; Humanities; Core Competition 企业作为市场经济体系的一个独立行动单元，其员工的行动力和执行力决定了企业的竞争优势。企业 的员工既需要