电子商务中诚信问题研究.doc

电子商务中诚信问题的研究 摘要 电子商务是以互联网技术为依托的一种新兴经济手段，它将信息技术应用于商务活动中，打破了传统的交易方式，为企业创造了一个更为广阔的市场空间。 尤其是近几年来，电子商务在全球贸易市场上异军突起，并已经深入到经济社会中的各个角落。我国的电子商务从无到有，从小到大，发展了十多年了，可以说取得了很大的成就。但在发展过程中，也不可避免地出现了一些问题，根据CNNIC的中国互联网络发展状况统计报告，用户认为目前网上交易存在的最大问题“隐私问题”、“产品质量、售后服务及厂商、消费者信用得不到保障”仍然排在了最前面，其被选率占70%左右。这些现象在很大程度上制约了我国电子商务的快速、健康发展，随着电子商务在全球范围内的兴起，我们如不尽快改变这种传统的交易方式，将会失去更多的市场份额和竞争优势。因此，通过各种手段从根本上解决在电子商务中的诚信缺失问题，建立我国电子商务信用管理体系，为电子商务的发展营造一个较为宽松的信用环境，对推动我国电子商务市场的健康发展，具有很现实的意义。诚信缺失E-commerce based on Internet technology is an emerging economic instruments, it applies to information technology in business activity, breaking the traditional transaction methods, in order to create a broader market space. Especially in recent years, e-commerce in global trade markets on rise, and has gone deep into the economy in every corner of society. Chinas e-business from scratch, from small to large, developed ten years, it can be said has made great achievements. However, in the development process, it is inevitable that some problems, according to CNNIC China Internet Development Statistics Report, the user is currently online transactions exist think the biggest problem with privacy issues, Product quality, after-sales service and manufacturers, consumer From credit are not guaranteed is still ranked at the top, and its selected rate of around 70%. These phenomena to a large extent has hampered Chinas e-commerce rapid and healthy development, with the e-commerce in the emergence of a global scale, if we do not change this as soon as possible to traditional trading methods, it will lose more market share and competitive advantage. Therefore, througy in promoting the healthy development of e-commerce market, have a very practical significance.?? Key words E-commerce; Credibility problem; Business deal 目录 摘要 I Abstract II 第1章 绪论 1 1.1 研究的背景与意义 1 1.2 国内外研究现状 2 1.2.1 国外电子商务诚信的发展状况 2 1.2.2 国内电子商务诚信问题的发展状况 2 1.3 研究方法 3 1.4 研究内容 4 第2章 电子商务诚信的理论综述 6 2.1 电子商务诚信体系的概念 6 2.2 电子商务诚信体系的主要功能 6 第3章 电子商务诚信体系发展现状及问