家电行业低成本战略分析.docVIP

家电行业低成本战略分析 摘要 低成本战略是行业发展的必然趋势，随着一个行业发展的成熟，效益会从暴力趋于较合理的利润空间，此时如不能客观认清形势，还固守原思维方式，就会失去应有的市场份额，失去发展壮大的机会。此次公司忘年会筹备会提出低成本概念并将之上升到战略的高度，充分说明公司高层领导的重视程度。低成本战略是全方位的、全员的，和公司各系统各部门乃至每位员工都息息相关。：中小企业要想在竞争激烈的市场经济条件下求得生存与发展必须注重战略规划与战略的实施。我国中小企业在战略的制定和实施上普遍存在着很大的问题，本文根据中小企业的特点并结合我国的实际就企业战略的制定和实施展开论述，通过具体的方法引导中小企业在市场经济条件下利于不败之地。公司的主业是施工，一切成本都围绕施工展开，所以施工的主体——项目部是核心。本文以家电行业为例，深入探究现有企业的成本战略方案现状及未来低成本战略的发展方向。 关键词：低成本战略；家电行业；措施；发展 Abstract The low-cost strategy is the inevitable trend of the development of the industry, as the development of an industry matures, benefits from the violence tends to be a more reasonable profit margins, if not objective to get a clear understanding of the situation, and also stick to the original way of thinking, will lose theirmarket share, lost the opportunity to grow and develop. The The company preparatory meeting to propose a strategic height to rise above the low-cost concept and full description of the companys senior leadership attention. The low-cost strategy is a comprehensive, full, and the company system, even closely related to each employee. : SMEs in order to survive and develop in a competitive market economy conditions must focus on strategic planning and implementation of the strategy. SMEs in China in the formulation and implementation of the strategy, the prevalence of a big problem, according to the characteristics of SMEs, combined with Chinas actual development and implementation of corporate strategic context, guide SMEs through the specific economic conditions in the market undefeated next conducive. The companys main business is construction all around the cost of construction to expand, so the main body of the construction - the project department is the core. In this paper, the appliance industry, for example, the depth to explore the cost of existing enterprise strategic program of the status quo and the future direction of the development of low-cost strategy. Keyword：Low-cost strategy；Appliance industry；Measure；Develop