浅谈政府网络形象传播和建构.pdfVIP

43 6 () Vol. 43 No. 6 2010 12 Journal of JiangxiNormalUniversity( Social Sciences) ec. 2010 浅谈政府网络形象的传播与建构 焦德武 ( , 230051) :数字化时代, 政府形象不仅存在于现实中, 也与现实形象有区别地存在于网络中政府网络形象具 有五 个 值维度:公平与正义法治与程序责任与义务行为与作风以及对政府的绩效评 政府网络形象 是政府具体形象的积淀, 是软硬实力的综合, 是隐含的政府作风及行为政府塑造网络形象是件复杂且重要 的当务之急 :政府网络形象; 值维度; 产生机制;路径选择 : 616 : A : 1000- 579( 2010) 06- 0040- 06 Comm un ication and Constru ction of th e Governm ent N etwork Im age JIAO ewu (AnhuiA cademy of Social Sciences, Hefe,i Anhui 230051, China) A b stract: In the digital age, the government mi age not only exists in reality, but also presents in the network in differ entway. Based on the analysis of the government newt ork mi age, the article puts forwards five value dmi ensions: fair ness and justice, law and procedures, responsibilities and obligations, behavior and style, and performance evaluation of the government. The government newt ork mi age is the accumulation of the governmental specific mi age, is the compre hensive strength of the hardware and the software, and is the mi plied government style and behavior. It is an urgent matter for the government to sharp the network mi age. K ey w ords: governmentnetwork mi age; value dmi ensions; generation mechanism; approaches to choose , [ 1] ( p12) ,, , , [2] ( p16) [ 3] , , [4] , , [ 5] (