Unit 5 Getting the Message教案1.docVIP

Unit 5 Getting the Message(SB3) Reading Teaching Aims: 1Train the students reading ability especially the skills of summarizing and scanning. 2Study and have a good grasp of some keywords and phrases. 3Learn to analyze some difficult long sentences. Pre-reading: 1Find out how much the Ss know about advertising: Ask questions like these: Where can you find advertisements? Why do companies advertise? Do you watch advertisements on TV? Which are your favourite advertisements? Put any useful notes and key words that arise out of this discussion on the Bb. 2Turn to Page 39, finish Ex1 in Pre-reading Part. Reading: Step1 Read the test quickly. While you are reading, underline advantages and disadvantages mentioned in the text. And then compare them with your answer to Ex1. in Pre-reading Part. Keys: Advantages Disadvantages Help companies and customers in a variety of ways Mislead customers Introduce new product Make people aware of social problems and government policies. Step2 Read the text carefully to grasp some important facts Choose the best answers to fill in the blanks: 1The word “advertising” means to make a product known to . A managers through broadcast B leaders by radios C firms by printed notices D people in various ways. (D) 2One advantage of advertising is that it helps . A increase product sales B make a product more expensive C increase production D reduce the costs of a product (A) 3Advertising is a highly developed . A information B industry C trade D science (B) 4 The development of radio, television, cinema, magazines and newspapers has with the development of advertising. A followed up B gone hand in hand C gone behind D taken place (B) 5 The best chance to reach customers is to . A sell them the product B sell them what money can not buy: love, happiness and success. C appeal to their emotions D reduce the price of the products. (C) S