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mixi.jp
scaling out with open source
Batara Kesuma
mixi, Inc.
bkesuma@mixi.co.jp
Introduction
•Batara Kesuma
•CTO of mixi, Inc.
What is mixi?
•Social networking service
• Diary, community, message, review, photo
album, etc.
• Invitation only
•Largest and fastest growing
SNS in Japan
Latest information
- Friends new diary
- Comments history
- Communities topics
- Friends new reviews
Friends
- Friends new albums
My latest diaries
and reviews
Community listing User Testimonials
History of mixi
•Development started in
December 2003
• Only 1 engineer (me)
• 4 months of coding
•Opened on February 2004
Two months later
•10,000 users
•600,000 PV/day
The “Oh crap!” factor
•This model works
•But how do we scale out?
The first year
•The online population of mixi
grew significantly
•600 users to 210,000 users
The second year
•210,000 users to 2 million users
And now?
More than 3.7 million users
15,000 new users/day
Population of Japan is: 127 million
Internet users: 86.7 million
Source CIA Factbook
70% of active users
(last login less than 72 hours)
Average user spends 3
hours 20 minutes on mixi
per week
Ranked 35th on Alexa
worldwide, and 3rd in
Japan
PV growth in 2 years
Google
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