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渤海大学管理学院管理学学士学位毕业论文 基于代理商的B2C电子商务网站设计与建设 BASED ON THE AGENT OF THE B2C E-COMMERCE SITES DESIGN AND CONSTRUCTION 专 业： 电 子 商 务 班 级： 学 号： 姓 名： 指导教师： 刘 岩 峰 完成日期： [论文摘要] B2C型电子商务在这几年呈现突飞猛进似的成长，而代理制是目前比较流行的商务模式。引入专业的代理商对中小企业开展电子商务有很多好处。中小企业会省去大量的网络运营、系统维护、网上营销等成本，收到和大企业差不多的网络营销效果。代理商收取销售提成，省去了生产、采购、库存等问题，只做专业网络销售。商家与代理各尽所长，商家为顾客提供满意的商品，代理为顾客提供满意的服务，达到双赢的效果，更好的满足顾客的需求。 通过实现基于代理商的B2C型电子商务网站系统的设计开发，运用数据库的设计与实现（ACCESS），动态网页设计(JSP)及面向对象的程序设计方法（以JAVA语言实现）实现商家发布企业信息、查看销售状况；客户有舒适的购物环境，在客户需要帮助的时候由代理商客观的分析介绍使客户选择到最适合的商品；而此系统最主要的代理商部分负责把商家销售和客户的需求高效联系起来，既帮助企业营销，并把客户的需求及时整理反馈给商家；又能帮每个来购物的客户选择最合适的品牌商品，最大满足客户要求。此外，如果商家与客户出现纠纷，代理将及时圆满解决。 [关键词] B2C; 电子商务; 代理商; JAVA; JSP [ABSTRACTS] BASED ON THE AGENT OF THE B2C E-COMMERCE SITES DESIGN AND CONSTRUCTION B2C e-commerce grows quickly in the year. And methods are the relatively popular business model. I think introducing professional agents for small and medium-sized enterprises in the developing e-commerce has a lot of advantages. Small and medium-sized enterprises will save a lot of network operators, system maintenance, online marketing costs, receiving almost network marketing effect as large enterprise. Agents charge sales commissions, leaving out the problem of the production, purchase and stock. Agents only do professional network marketing. Merchants and agency are of each exhibition. The businessman provides the customer with merchandise, and the agent provides customers with satisfactory service, achieving a win-win effect and meeting the demand of customers better. Through the realization of the B2C type based on agent ecommerce system, utilizing database design and implementation (access), dynamic web design (JSP) and object-oriented programming methods (Java) realize release enterprise information and check