生态旅游 Chapter 7.pptVIP

Learning Objectives: Identify the various motivations for tourist shopping and how they can be met. Describe the role of shopping and retail in a resort operation. Illustrate the impact on sales productivity of layout and design, merchandising, and customer segments. Shopping Motivations Identify the various motivations for tourist shopping and how they can be met. Shopping Motivations: Nostalgia – souvenirs are reminders of the places people have traveled. Shopping Motivations (cont.) Prestige – buying local art allows tourists to show appreciation for local workmanship and add t