生态旅游 Chapter 9.pptVIP

Learning Objectives: Identify the changing trends in and demographic profiles of the cruise ship market. Identify the critical variables in determining a cruise ship’s profit potential. Identify potential solutions to financial ratios relevant to cruise ships. Identify the most important financial ratios relevant to cruise ships. Introduction Travel by Ship The introduction of intercontinental commercial airline service precipitated the rapid decline in the use of ships as a scheduled passenger transportation mode. Cruising has taken the place of scheduled liner services. The Cruise Experien