超五星级酒店人力资源培训大全16.docVIP

THE ST.REGIS SHANGHAI 上海瑞吉红塔大酒店 TRAINING ACTIVITY OUTLINE 培训活动纲要 Task: Brand Identity 任务： 品牌一致 Code序号: OH-SM-CS-S003 Objectives：At the end of this session, each trainee will be able to ensure the protection and correct use of brand identity by sales associates. 目的： 课程结束后，每一个学员将能够确保保护和正确使用品牌。 Standard：This policy will maintain the consistency and clarify of the St.Regis brand. It is the responsibility of the Director of Sales Marketing to guard the correct use of brand identity that is a key component to the continued momentum of the brand’s success. The brand identity graphics standard is to be applied and used to ensure consistent application without compromise. 标准： 这个政策将保持持续及使瑞吉品牌更清楚。 正确使用品牌是确保品牌成功的重要元素之一。 品牌鉴别标准是要保持品牌使用要前后一致。 Resources： Whiteboard, Flip Chart, Sales Kit, Giveaway, SPG, SPP or Star Choice Form 培训器材： 白板， 翻转展示板，销售资料夹，礼品，SPG 表格 Method 培训方式 Training Steps 培训步骤 Time 时间 Introduction Ice break 介绍 打破僵局 Raise interests 提高兴趣 Lecture F/C And Buzz group 讲解和集体讨论 提问 Summary 总结 Classic music and the trainer is in uniform of sales manager standing straightly and smile. 高雅经典的音乐，训导师着销售经理制服站直，微笑。 Self-introduction and give a warm welcome. 自我介绍向学员表示欢迎。 Question to test the trainee’s level: Does anyone know what kind of brand in Starwood Hotels and Resortse ? 提问学员： 谁知道在仕达屋集团有多少给酒店品牌？ Answer: St.Regis / Westin / Sheraton / Four Points / W hotel / Luxury collection Every associate must be know all the brand under Starwood Hotels and Resorts 强调：酒店内任何一名员工都必须知道仕达屋酒店集团的所有品牌酒店。 W.I.F.M: 我们从中能获得什么？ We will know all brand under the Starwood Hotels and Resorts and can get more confidence when we do sales calls or interview clients. Because all the brand must be market leader in hotel industry. 我们将了解所有仕达屋旗下的所有品牌，当我们同客户见面时获得更多的信心