策划案21612.docVIP

南京林业大学 本科自学考试毕业设计（论文） 题 目： 2012年立顿奶茶 南京地区品牌策划案 学 院： 人文社会科学学院 专 业： 广告学（广告设计） 学 号： 学生姓名： 指导教师: 职 称： 副教授 二O一二年六月二十五日 2012年立顿奶茶南京地区品牌策划案 摘 要：奶茶可以调节人体的酸碱平衡的牛奶还含丰富的蛋白、脂肪等多种高级营养物质。茶中含咖啡碱，多种维生素（Vc、Vp、菸酸、叶酸等）、单宁酸、茶碱、芳香油、氨基酸、糖类、各种矿物质和叶绿素等三百多种对人有益的化学成份。茶能补充饮水中缺氧的不足，茶中含的芳香油要溶解动物脂肪，消食解腻。茶能帮助人消化肉食。对于常年偏食酸性的人来说，缺了奶茶身体可真的就吃不消了。奶茶可以去油腻、助消化、益思提神、利尿解毒、消除疲惫，也适合于急慢性肠炎、胃炎及十二指肠溃疡等病人饮用。对酒精和麻醉药物中毒者，它还能发挥解毒作用Lipton Milk tea in 2012 Nanjing area brand planning case Abstract：Tea with the black tea and green tea as the basic raw materials, which add different honey as well as ingredients, a cold and hot two different cooking methods, not only very thirst-quenching, taste is very delicious, is very convenient trendy beverage, especially it can regulate the bodys acid-base balance. Milk also contains rich protein, fat and other senior nutrition. Tea contains caffeine, vitamins ( Vc, Vp, nicotinic acid, folic acid ), tannic acid, theophylline, aromatic oil, amino acids, carbohydrates, minerals and chlorophyll etc. more than 300 kinds of beneficial chemical composition. Tea can supplement the inadequacy of hypoxia in drinking water, tea contains aromatic oil dissolved animal fat, greasy Xiaoshi solution. Tea can help people to digest meat. For the annual eclipse acidic people, lack of milk body can really is out. Tea can go greasy, help digestion, extend refreshing, detoxification diuretic, eliminate exhaustion, also suitable for acute and chronic enteritis, gastritis and duodenal ulcer patients drinking. On alcohol and drug abusers, it can also play a role in detoxification.分享到 Key wordLipton milk tea; Nutrition; Healthy and delicious ; Green food 翻译结果重试 抱歉，系统响应超时，请稍后再试 支持中英、中日在线互译 支持网页翻译，在输入框输入网页地址即可 提供一键清空、复制功能、支持双语对照查看，使您体验更加流畅 ……………………………………………………………………………………………………1 1 市场背景分析……………………………………………………………………………………2 1.1 环境分析…………………………………………………………………………………………2 1.2 品牌与产品分析 …………………………………………………………………………2 1.2.1奶茶产品需求分析………………………………………………………………………3 1.2