基于战略三角理论战略联盟盟友选择研究.docVIP

摘  要  对我国企业来说，目前尚处于跨国经营的起步阶段，企业的规模较小，技术 水平低，缺乏必要的融资能力和国际化管理的经验，这些都是我国企业参与国际 化竞争的障碍。我国企业在激烈的市场竞争的汪洋大海中，犹如在大海中搏击的 小舟一样，需要经受来自外国跨国公司和商品等各种竞争风浪的冲击。而实际上， 目前跨国公司己经进入了中国市场，他们对中国的直接投资不断扩大，世界上最 大的 500 家跨国公司己有 400 多家在中国进行了投资。在这种形势下，我国企业 竞争力整体不高，我国企业要应对 WTO 所带来的挑战，保护和开拓国内外市场， 就必须同国内外企业建立联盟，而联盟盟友的选择是决定战略联盟的成败首要因 素。 论文在吸收前人己有研究成果的基础上，对具有平等地位，着眼于长期关系 的企业之间战略联盟盟友选择进行研究。 通过对以前的盟友选择标准进行综述，运用创建优势的战略三角理论来研究 战略联盟盟友的选择，提出了从优势资源、核心竞争能力和核心专长三个方面对 盟友进行选择，构建了联盟盟友选择模型，对盟友选择过程中的风险管理进行了 探讨。 通过以上研究，得到了一些比较有意义的研究结论，所建立的战略联盟盟友 选择模型为企业进行选择战略联盟盟友提供了相对科学的分析工具。 关键词：战略联盟；盟友选择；战略三角理论 I Abstract There was still in the transnational operations in the start stage at present to our country Enterprise. These are barriers to our country Enterprises participating in the internationalization competition, such as the small enterprises scale, the low technical level, and the lacks of essential financing ability and the internationalization management experience. Our country Enterprise must to undergo every kind of competition storm impact from the foreign Multinational corporation and the commodity in the intense market competitions, just likes the small boat which is assaulted in the sea. In fact, Multinational corporation have entered the Chinese market at present, they direct investment to China is expanding increasingly, there are more than 400 to carry on the investment in China In the world biggest 500 Multinational corporation. Under this kind of situation, our country Enterprise whole competitive power is not high. The preference of partner is the primary factor to determine the success of strategic alliance. To deal with the challenge which WTO brings and protect and develop the domestic and foreign markets, our country Enterprise must establish the alliance with the domestic and foreign enterprises. Based on the predecessor research results, this article researches the choice of strategic alliance partner and alliance management, which is based on the long-term relationship and equal standing. Both