济南彩电市场现状毕业论文.docVIP

目 录 摘要...................................... .....................2 Abstract....................................... .................3 第一章 济南彩电市场现状........................................4 第一节 普通彩电是城市居民家庭拥有的主体...............................4 第二节 国产与进口产品纷纷跳水.........................................5 第三节 国产与进口主要品牌销售排名.....................................6 第四节 国产品牌以良好姿态发展.........................................7 第二章 济南彩电市场竞争激烈....................................9 第一节 国产品牌与洋品牌竞争激烈.......................................9 第二节 国产品牌集体胜出的关键因素....................................11 第三章 彩电出口有喜有忧Abstract This market is undergoing major transformations, but nevertheless saw sustained growth. The price of the televisions is coming down; the price is rounding on the low line. This phenomenon is caused by kinds of ingredients. The Chinese manufacturers of low-end color television sets have been experiencing hardship in the recently years due to lack of core technologies. The tendency for low-end color televisions towards homogenization has given rise to the extreme reduction of profits and the price wars; the Chinese color television industry does not possess upstream resources and no any complete industrial chains at all. Chinese color TV manufacturers actually provide the large-scale assembly lines in the midstream and downstream of the industrial chain. Consequently, when the low-end color televisions become high homogeneity, the price wars are unavoidable. The success in the high-end color TV market requires two preconditions: one, the availability of the upstream resources; second, the understanding of the brand resources. The channel resources and low labor costs are not very important factors. Chinese corporation is in the face of many opportunities. In the further, it will do well done and go farther. Key Words: Competition, Price, Export, Development 第一章 济南彩电市场现状 第一节 普通彩电是城市居民家庭拥有的主体 从单从拥有率看，目前我国城市电视机市场已经饱和。从电视机拥有量看，当前城市居民家庭中拥有1台彩电的家庭比重为63.7%，约有3成的居民家庭彩电拥有台数超过两台以上。