浅论旅游活动和文化传播的互动关系-毕业论文.docVIP

华 中 科 技 大 学 硕 士 学 位 论 文  摘  要  本文主要探讨旅游活动同文化传播之间的互动关系，从旅游活动本质上是一种 文化现象入手，分析旅游资源中所蕴含的文化内涵是旅游活动的灵魂。而中国五千 年的传统文化同旅游活动的产生，发展和兴盛无不息息相关。从传播学的角度来看， 旅游同时更是一种特殊的传播方式，具有传播的基本要素和自身独有的传播特点， 其特殊性还表现在它是文化内涵和传播方式的有机统一。从文化传播对旅游活动的 反作用来看，有效的传播方式更有利于文化和文明的传承和发扬，有利于推进旅游 活动的进一步发展。在传播的过程中，导游扮演了传播学概念中的“把关人”角色， 沟通信息的传播者和接受者，其重要性是不言而喻的。我们应当着重把握旅游活动 和文化传播之间的互动关系，将二者进行有机地结合，提出可行性的建议，再运用 到实践具体操作当中，促进旅游业的长远发展。 关键词：旅游活动 文化传播 互动 I 华 中 科 技 大 学 硕 士 学 位 论 文 Abstract This paper focuses on the interaction between travel and cultural diffusion.The activity of travel in essence stems from culture phenomena. The import ofculture inherent in tourism resources is at the heart of travel activity as China’s 5000-year traditional culture has been closely associated with the beginning, development and prosperity of travel activity. From a communication perspective, travel is also more like a unique form of communication. Along with the basic elements, and its own characteristics of communication, the uniqueness of travel also finds expression in itself as an organic integration of cultural connotations and communication means. In terms of the reaction of cultural communication on travel, effective means of communication are more in favor of carrying on and promoting culture and civilization as well as furthering the development of travel. In the process of communication, it is self-evident that a travel guide plays an very important role as the ‘watchdog’ in the concept of communications, and the medium and receiver of information.(The importance of travel guides is self-evident as the ‘watchdog’ in the concept of communications, and as the medium and receiver of communicating information.) We should emphasize the interaction between travel and cultural diffusion to make them an organic whole while proposing feasible ideas and measures and setting them in motion, thus facilitating the long-term development of tourism.  Keyword: travel activity; culture communication;