二等奖-“家电下乡”政策实施情况考察及政策建议.docxVIP

中国青年政治学院 “智慧星火”课题研究“家电下乡”政策实施情况考察及政策建议——基于对山东省洋河镇和陕西省白石沟乡的实地调研系 别： 经济系年 级： 2007级组 长： 杜晓宇组 员： 田施琦 王鸿行 赵 甲 郑金定 朱矿飞指导教师： 王秀云日 期： 2009年10月内容提要中国政府为扩大内需，启动了“家电下乡”政策，冀望提振农村消费。2008年金融危机大背景下，此举进一步在全国推广，并被寄予厚望。 面对这样的形势，本研究紧密结合时代背景，立足社会热点，通过对山东省洋河镇和陕西省白石沟乡两地“家电下乡”政策实际开展情况和存在问题的调查，发现政策在部分地区并未取得显著成效，与政府预期水平尚存在一定的差距，政策的有效开展还有待于进一步工作的落实。为此，本研究从调查中发现的问题以及影响政策实施的相关性因素入手，结合西方现代消费理论和扩大我国农村消费的相关理论，综合考虑农民的消费心理和农村消费环境，从政府和企业两个角度提出了政策进一步有效、持续实施的建议。【关键词】 家电下乡 实施效果 农村消费 AbstractAiming to expand domestic demand, the Chinese government started the home appliances to the countryside policy from 2008, hoping to boost rural consumption.The context of the financial crisis in 2008, also makes the move has been in high hopes。Faced with this situation, In close connection with the background, concerned with hot spots of society, this study which was based on the investigation of the actual situation and problems in carrying out the in home appliances to the countryside policy in BaiShiGou Xiang, Shaanxi Province and Yanghe Town, Shandong Province , found that policies have not achieved prominent achievement in some areas, the effects remains in a certain gap with the expected level of the government and further efforts for effective implementation of the policy should be taken. To this end, this study started from the investigation issues and factors related to the policy to implement, and then combined with the modern western consumption theory and related theories of Chinas rural consumption, ultimately this study viewing from two angles the government and enterprises, Proposed the recommendations to make policy for further effective and sustained implementation after considering the consumer psychology of farmers and rural consumption environment, from the government and enterprises two angles.Keywords: Home appliances going to the countryside Implementation effect Rural consumption目录一、前言1（一）问题的提出（二）研究目的和意义（三）研究思路和方法（四）特色和不足二、“家电下乡”政策在调查地的实施情况及存在问题5（一）东西部农村地区对家电的需求存在差异（二）农民