从现代西方媒体的商业化看其价值取向.pptVIP

Outline The evolution of its commercialization Present value orientations The reason for those value orientations Criticism of its value The evolution of its commercialization After the rise of commercial capitalism the printing press invented by Gutenberg In the 17th century In the 19th century Current situation Profit oriented, which reflects the nature of capital Full of sex, violence, and entertainment The imperialism of culture Profit oriented Sex, violence, and entertainment 添加图片 The imperialism of culture the new liberalism the liberalization of capital market the integration of worlds politics, economic and culture The emergence of international media group The reasons Political reasons - the decline of public media policy Economic reasons - the prevalence of neo-liberal economic policies Cultural reasons - extreme expansion of instrumental rationality Political reasons working class : radical newspapers collect tax capitalist class capital control commercial newspaper compitation industrial processes popular style Economic reasons the improvement of capitalism the purpose of commercial activities changed ( the grace of God material income) the neo-liberal economic pattern deregulation privatization global liberalization Economic reasons the neo-liberal economic pattern (deregulation privatization global liberalization) the capital escaped from control, focus on market The public industry comes to the road of privatization Cultural reasons -extreme expansion of instrumental rationality instrumental rationality VS value rationality in the Enlightenment, instrumental rationality’s position is exaggerated to a same height with reason while the value of rational sense to be ignored. Criticize the values Modern Western media hold same position wi