简要分析广告英语的文体特征.docVIP

Simple Analysis of the Stylistic Features of Advertising English 简要分析广告英语的文体特征 0908550143 周佳红 Abstract: With the rapid development of our social economy, advertisement has already become an initial part of our daily life. Its glamour and extensiveness lie not only in its function but also in its language. This paper intends to study the language features of advertising English based on some stylistic theories. It starts with a brief introduction, which illustrates the significance and the purpose also the research method of the study. In the second part, it analyzes the stylistic features of advertising English from four levels: the graphological level, the grammatical level, the lexical level and the semantic level. There are many cases quoted to convince some particular theories. And at last, we can make a conclusion easily that a good advertisement should be desired scrupulously according to the stylistic features. In other words, the stylistic features study may serve as an important guide in desiring English advertising. Key word: advertising English, graphological, grammatical, lexical, semantic 摘要： 随着当今社会经济的快速发展，广告已经成为我们日常生活中不可分割的一部分。它的魅力和广泛性不仅在于它的功能更在于它本身的语言。本论文意在基于文体学的理论对广告英语进行研究。论文第一章简要介绍了本论文的研究意义，研究目的以及研究方法。第二章则详细分析了广告英语的文体学特征，分析从字系、语法、词汇以及语义四个层面展开。针对不同的理论，论文中涉及多个案例分析。最后一章，论文做出总结：要成就一篇好的广告必须仔细分析其文体特征。换言之，该问题特征的研究对英语广告设计起到重要的导向作用。 关键字： 广告英语，字系，语法，词汇，词义 Simple Analysis of the Stylistic Features of Advertising English Chapter 1：Introduction With the rapid development of our social economy, advertisement has already become an initial part of our daily life. Its glamour and extensiveness lie not only in its unction but also in its language. This paper intends to study the language features of advertising English based on the theory of four levels: the graphological level, the grammatical level, the lexical level and the semantic level. There are many examples quoted to convince some particular theories. And at last ,we can make a conclusion easily that the