博士生出国留学科研计划方案模板(PHD_research_proposal).pdf

PHD Research Proposal Title: The Extent of Guanxi between Chinese Suppliers and Their Western Customers Submitted by: Terry Ji Ruan 1 Table of Contents of this Proposal 1. Introduction 2. Aims and objectives 3. Topics justification/scope and limitations 4. Literature review 5. Methodology and data collection 6. Proposed development Bibliography 2 1. Introduction China started its economic reform since 1979 and now becomes the second biggest economy in the world due to the dramatic rise of Chinese economic development. More and more attentions have been focused on how the Chinese do business and how to cooperate with them through culture. Likewise, as for the Chinese businessmen, they are facing the outside word and need to learn more about other cultures. Therefore, Intercultural business communication becomes a big issue during the rising of the Chinese economic development. Owing to the Chinese culture, Chinese businessmen spend a lot of time and money on establishing personal relationship with the domestic customers, which is called guanxi in China. Guanxi, a phase from Chinese PinYing, can be roughly translated as personal ties, which presents the totality of the relationship between two persons. It is so complicated and quite different from the Western business relationship (So and Walker, 2006). In international business section, do the Chinese people do the same way as they do to their domestic customers? And does guanxi work? Because when we talk about guanxi, it usually refers to the relationship among the Chinese. In China, when a person has a lot of powerful guanxi, it will be easier