16 .基于监督机制的旅游目的地在线评论的文本倾向性分析.pdfVIP

16 .基于监督机制的旅游目的地在线评论的文本倾向性分析.pdf

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Expert Systems with Applications 36 (2009) 6527–6535 Contents lists available at ScienceDirect Expert Systems with Applications journal homepag e: /locate/eswa Sentiment classification of online reviews to travel destinations by supervised machine learning approaches Qiang Ye a,b,*, Ziqiong Zhang a, Rob Law b a School of Management, Harbin Institute of Technology, Harbin, China b School of Hotel and Tourism Management, Hong Kong Polytechnic University, Hong Kong a r t i c l e i n f o a b s t r a c t Keywords: The rapid growth in Internet applications in tourism has lead to an enormous amount of personal reviews Sentiment classification for travel-related information on the Web. These reviews can appear in different forms like BBS, blogs, Online reviews Wiki or forum websites. More importantly, the information in these reviews is valuable to both travelers Travel destinations and practitioners for various understanding and planning processes. An intrinsic problem of the over- Supervised machine learning algorithm whelming information on the Internet, however, is information overloading as users are simply unable to read all the available information. Query functions in search engines like Yahoo and Google can help users find some of the reviews that they needed about specific destinations. The returned pages from

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