广告专业术语,中英文).docVIP

广告专业术语，中英文AAAA America Association of Advertising 美国／广告代理商协会advertising 广告、广告活动advocacy advertising 倡导型广告Account Executive 客户主管Account planning 客户策划Account Services 客户部Advertise Advertising Department 企业广告部agency 广告代理商Art Director Assistant Partner 董事助理bid [bid] 广告竞标business-to-business advertising (B2B advertising) B2B广告brand image 品牌映象capitalism commercial advertising 商业广告communication process comparative advertising 比较广告consumer advertising consumerism 消费模式customer 顾客Chief Executive Officer(CEO) Chief Financial Officer(CFO ) 首席财务官client 客户Copywriter Creative Depa