商务英语写作汇编.docVIP

商务英语写作汇编 珠珠 一 memo Basic Memo Plans Standard office memos can be approached in different ways to fit your purpose. Here are three basic plans: The direct plan, which is the most common, starts out by stating the most important points first and then moves to supporting details. This plan is useful for routine information and for relaying news. The indirect plan makes an appeal or spews out evidence first and arrives at a conclusion based on these facts. This plan is best used when you need to arouse your readers interest before describing some action that you want taken. A combination approach can be used for the balanced plan. This plan is particularly useful when relaying bad news, as it combines information and persuasion. Parts of a Memo Standard memos are divided into segments to organize the information and to help achieve the writers purpose. Heading Segment The heading segment follows this general format: TO: (readers names and job titles)FROM: (your name and job title)DATE: (complete and current date)SUBJECT: (what the memo is about, highlighted in some way) Troubleshooting hints: Make sure you address the reader by his or her correct name and job title. You might call the company president Maxi on the golf course or in an informal note, but Rita Maxwell, President would be more appropriate for a formal memo. Be specific and concise in your subject line. For example, Rats as a subject line could mean anything from a production problem to a personal frustration. Instead use something like, Curtailing Rat Extremity Parts in our Product. Opening Segment The purpose of a memo is usually found in the opening paragraphs and is presented in three parts: the context and problem, the specific assignment or task, and the purpose of the memo. The context is the event, circumstance, or background of the problem you are solving. You may use a paragraph to establish the background and state the problem or simp