电子商务英语教程张海波电子教案 Unit4.pptVIP

* 8 Notes To Passage A What Is B2B? ？ Passage A Unit 4 Objective 8 Notes To Passage A @ Activities On Passage A @ Basic E-commerce Writing Related Reading Unit 4 8 Notes To Passage B @ Activities On Passage B : Work online Unit 3 ? Objective: In this unit, you will learn: C What is B2B C Why B2B is so popular C What is B2C e-commerce C Basic E-commerce English Writing Focus: Identify the use of B2B . Nodus: The development of B2C 学 习 目 标 ? 1) Many organizations have both B2B and B2C components, but its not unusual for a company to specialize in B2B services or sales. Passage A 虽然许多公司通常既采用B2B（企业对企业的电子商务）销售方式又采用 B2C（企业对消费者的电子商务）销售方式，但专门从事B2B服务或销售的公司也是司空见惯的。 4注解：B2B=business to business；B2C=business to customer；本句是典型的并列句，but用以表示语气的转折，其结构为简单句＋等立连词＋简单句，常见的等立连词有and, or, but等 ；动词短语specialize in意为“主营, 专攻”，not unusual是双否定，正所谓否定之否定，即为肯定，因此可译为“很平常，不足为奇，司空见惯”等。 2) Instead of simply focusing on business-to-business sales, modern corporations are conducting other financial transactions online. 现代的公司会从事其他网上的商务交易，而不会只专门从事企业对企业的电子商务销售。 4注解：instead of 引导的介宾短语充当状语，相当于“in place of sth else”,意为“代替，而不是”；focus on 意为“集中”；conduct ……transaction意为“从事……交易”。 3) Without a B2B component, the manufacturer would have lost out on a very lucrative sale. 4注解：从主句中的would have lost可以断定这是表示与过去事实相反的虚拟条件句，因此介词短语Without a B2B component是虚拟含蓄条件句，相当于“if it had not had……”；动词短语lose out on 意为“未能占上风或错过机会”。 若不是厂商采取了B2B销售方式，那不知会错过多少有利可图的销售机会。 4) With the growth in electronic communications, B2B has taken on even more importance. End 随着电子通讯的发展，B2B已经显得更加重要。 4注解：动词短语take on在此处是“开始显现；变得”的意思。 例如： His voice took on a sad tone. 他的声音变得悲伤起来。 @ Activities On Passage A 1) What are the complete forms of B2B and B2C? 4.3.1 Critical thinking 2) What are the vast majority of products and services sold considered to be in nature? 3) Why do many companies provide B2B options alongside the B2C offerings at their websites and other outlets? ? 4) What form of B2B transactio