电子商务英语教程张海波电子教案 Unit6.pptVIP

* 8 Notes To Passage A The Development Of Network Marketing Passage A Unit 6 Objective 8 Notes To Passage A @ Activities On Passage A @ Basic E-commerce Writing Related Reading Unit 6 8 Notes To Passage B @ Activities On Passage B : Work online 5 Unit 6 ? Objective: In this unit, you will learn: C Definition of Network marketing C Focus on Internet marketing activities C The evolution of network marketing C Basic E-commerce English Writing Focus: The definition of network marketing Nodus: The objective of network marketing 学 习 目 标 ? 1) Network marketing (also known as online marketing; cyber marketing; internet marketing) leverages the Internet as a means to disseminate information, communicate with the marketplace, advertise, promote, conduct market research, attract prospects and customers; sell and or distribute products or services. Passage A 网络营销(也即在线营销、电子营销或互联网营销)利用网络作为工具来发布信息，联系，销售产品，市场调查，吸引顾客，开拓前景及提供产品销售与售后服务服务。 4注解：注意该句的主语是Network marketing;；过去分词短语known as online marketing…相当于定语，补充说明主语；谓语动词是leverage，相当于make use of (利用”)。例如: 4Her wealth gives her enormous leverage in social circle. 她有财富便于她在社会各界造成巨大影响。 4We promote our sales by leveraging E-mail Marketing. 我们利用电子邮件提高我们的销售。 此外，不定式短语to disseminate information , communicate…是定语，修饰means。 2) As adjunct to traditional, it supports and enhances the overall marketing message by providing comprehensive information that answers consumers’ questions about a particular product or service. 网络营销作为传统营销的辅助手段，可以通过提供回应客户关于某种特定产品或服务问题的综合信息，以支持和增强整体营销信息。 4注解：介词短语as adjunct to意思是“作为…的助手”；定语从句that answers consumers’ questions about a particular product or service修饰其先行词information。 网络营销的目的应该是把网络营销整合为总体营销策略，在此策略中，在线营销和离线营销活动相辅相成的。 4注解：“where it supports and is supported….是非限制性定语从句，对网络营销策略加以补充说明。关系副词where = in the overall marketing strategy。 3) The objective of Internet marketing should be to integrate it into the overall marketing strategy, where