商务口语专业1答案（已校对） Unit 4 Product introduction 教参.docVIP

Unit 4 Brand Power Suggestions and Keys 建议与答案 Warming-up Keys: We have a good variety of radios. wide selection We guarantee that the watches we produce are resistant to water. waterproof Our rice cookers save you money. reasonable price Our video players are well-known throughout the world. famous brand Our cameras are popular among young people. fashionable Our telephones can be used for a long time, though simple-looking. durable Dialogue 1 Task 1 Keys: 1. appreciate 2. interested 3. cover 4. recommend 5. representative Task 2 Keys: 1. I’m a representative from MIC, and my name is David. 2. I’m interested in your digital products. 3. I appreciate your interest. 4. I highly recommend to you our newly developed ones. 5. Do these cover all of your products? Dialogue 2 Task 1 References: 1. They look nice and very stylish, they are hand-woven with natural materials, more elegantly-designed and lighter compared with others, and coated with a kind of nontoxic substance. 2. Hand-woven, natural materials and nontoxic substance, all these features will appeal to potential buyers most. Because people like green or environmental friendly products at present. 3. A money back guarantee and after-sales service free of charge within one year. Learning More Suggested answers： 1. Because branding helps consumers identify products that might benefit them and tells the buyers something about product quality. And also branding provides legal protection for unique product features and helps the seller to segment the market. 2. Packaging now functions as a marketing tool, to attract attention, describe the product, and make the sale. It becomes a “five-second commercial”. Dialogue 1 李岩在展会上见到了苏珊苏珊苏珊苏珊苏珊苏珊苏珊苏珊苏珊苏珊 Dialogue 2 两天之后，李岩正在交易会上忙着。苏珊苏珊苏珊苏珊ISO9002的认证。 苏珊苏珊产品介绍战略 ???? 为什么人们某些风格类型或品牌的产品呢？买家的选择可能受品牌形象包装质保颜色设计或其他功能的影响。其中品牌和包装是最常见的两种。 品牌 ???? 也许独特的技能是他们能力创造维护保护和提高产品和服务。品牌可以在许多方面帮助消费者。品牌帮助消费者识别可能有利于他们的产品。品牌还告诉买主产品的质量。总是购买同一品牌买家知道，他们每次购买将获得