Unit one.ppt

Unit one 郧阳师专英语系商务英语精读课程组 Text: Nike, from Small Beginnings to World Giant Teaching Aim 1. Learn something about business in sports; 2. Talk something about sportswear and business in sports. Important Points 1. Comprehend the meaning of the text; 2. Get familiar with the key words or phrases: Notes giant 巨人 revenue 收入 athlete 田径运动员 retain 保持 track 跑道 contribute 出资 fit 健康的 logo 标识语 innovative创新的 boom 激增 reinforce 加强 presence 在场 Notes principle 准则 implement 贯彻，执行 strategy 策略 endorse 认可 gear 服饰 champion 冠军； move on 继续前进 put i