——Product differentiation methods.ppt

——Product differentiation methods ——By Group6 Total number of samples: 340 Total number of valid samples:274 The difference number between male and female: Male:67 Female:207 Reasons Analysis Top 3 Reasons Option Amount Ration Habitual usage 174 62.14% Outstanding Function 106 37.86% Appealing Advertisement 48 17.14% According to the data, 62.14% of the SCNU students choose shampoos for the reason of their own habitual usage. 37.86% of the students are for outstanding functions to select their s