传媒产业融合_基于系统经济学的分析_昝廷全2015.pdfVIP

14, 3 V o . 14, N o. 3 2007 9 JOU RNAL O F COMM UN ICAT ION UN IVERS ITY O F CH INA ( SC IEN CE AND TECHNO LOGY ) Sep t, 2007 ) ) ) 基于系统经济学的分析 昝廷全, 金雪涛 ( , 100024) : 传媒产业是产业融合的重要领域论文根据系统经济学中的资源位理论对传媒产业融合的机理进行解 , 认为传媒产业融合的本质是不同分立产业之间的资源整合问题, 是将非存在资源位转化为 B - 实际资源位潜 在资源位转化为实际资源位的过程通过分析传媒产业硬资源与软资源的特性, 针对我国传媒产业的产业融合提 出了建议 : 传媒产业融合资源位资源位质的相似性 : TP391. 41 : A : 1673- 4793( 2007) 03- 0017 - 7 M edia Industry Convergence: The Analyses Based on System Econom ics ZAN T ing-quan, JIN X ue- tao ( Comm un ica tion U n iversity o f China, Schoo of M edia M anagem en t, Beijing 100024, Ch ina) Abs tract: M edia indu stry is the mi portant area o f indu stry convergence. Comb ined w ith the theory o f resource niche, th is paper exp a ins the princip e o f the m edia indu stry convergence. It po ints out that the essence of the m edia indu stry convergence is the resource integrat ion betw een different indu stries. In this integrat ion process, the non- ex isting n iche w i be changed into the beta actua niche and the po tent ia n iche w i be changed into the actua niche. K ey w ord s: m ed ia indu stry convergence; resource n iche; n iche qua ity smi i arity 1 1978 , N eg rouponte , 1. 1 L ind , : / 0, , , / , 0 IT ,