Summer Intern Project (CUMBA Programmes).docVIP

Summer Intern Project (CUMBA Programmes): A Feasibility Study on China Market for the Hong Kong Bar Association To: The Hong Kong Bar Association From: Mr. Jia MI and Ms. Peng WU Full-time MBA Students Faculty of Business Administration The Chinese University of Hong Kong Date: December 2001 Note: This project was supervised by Professor Andrew Chi-fai Chan, Director, MBA Programmes, Faculty of Business Administration, The Chinese University of Hong Kong (CUHK) Table of Contents Executive Summary i 1 Objectives 1 2 Introduction 2 2.1 Deregulation of the Legal Service Market after WTO Entry 3 2.2 Shanghai – A Promising Market 3 3 Research Approach and Methodology 6 3.1 Secondary Data/Information Collection 6 3.2 Primary Data/Information Collection 6 3.3 Description of the Statistical Tests Employed 7 4 Findings of the Survey 8 4.1 Law firms 8 4.2 Corporations 14 5 Analysis 21 5.1 Cross Analysis of Law Firms and Corporations 21 5.2 Size Effect Analysis of Law Firms 24 5.3 Cross Analysis of Existing and Potential Customers 26 6 Conclusions and Recommendations 28 6.1 The Legal Service Market in Shanghai 28 6.2 Target market 30 6.3 SWOT (Strength, Weakness, Opportunity and Threat) Analysis 30 6.4 Marketing Strategy in Shanghai 33 6.5 Paradigm Shift 36 Appendix I - GDP in China and Shanghai 37 Appendix II - Foreign Direct Investment in Shanghai (1990-1999) 38 Appendix III - Hong Kong and Macao’s Investment in China (1986-1999) 39 Appendix IV - Import Export of China and Shanghai 40 Appendix V - Freight Traffic and Cargo Handled at Seaports 41 Appendix VI – Questionnaire for Law Firms 42 Appendix VII – Questionnaire for Corporations 46 Appendix VIII - Name List of Large and Medium Law Firms 50 Appendix IX – Information about Law Firm Respondents 54 Appendix X – Information about Corporation Respondents 56