标准书号36 37 308 03689 Chapter I.pptVIP

商务英语函电 作者：方宁 * * 责任编辑：钟仲南 出版日期：2009年9月 IDPN：308-2009-009 课件章数：10 Chapter I Layout of a Business Letter  Learning Aims (学习目标)： 通过对本章的学习，了解商业信函的结构、信封的写法以及常见的格式等知识。 What is our learning aims in this chapter? Overview Parts of a Business Letter Two Styles of Layout Other Commonly Used Styles of Layout Envelope Exercise  1. Letterhead（信头） 2. Reference and Date Line（编号和日期） 3. Inside Name and Address（封内名称和地址） 4. Salutation（称呼） 5. Letter Body（正文） 6. Complimentary Closure（结尾敬语） 7. Signature（签名） I．Parts of a Business Letter Under some circumstances some more parts may be contained: 8. Attention Line（经办人） 9. Subject Line／Caption（事由） 10. Reference Notation（查号） 11. Enclosure／Encl．（附件） 12. Carbon Copy Notation／CC（抄送） 13. Postscript／P．S．（附言） Definition: A letterhead includes the sender’s name and address, postcode, telephone number, telex and fax number and e-mail address, etc. It is usually printed on the top centre or typed on the right side of the paper． 1. What is a letterhead? Where is it printed? The reference may include a file number department code or the initials of the signer followed by that of the typist of the letter. They are marked “Our ref: ” and “Your ref: ” to avoid confusion. Reference Placement: below the letterhead． The date should always be written in standard form：September10,2003, for example．All-number form(10/9/2003)should not be used． Date Placement: left or right margin below the letterhead according to a person’s preference. 2. What is reference and date line? Definition: Generally, the inside name and address should include some or all parts of the following: the receiver’s name and title, company name, street address, city, state/province, postcode and country. Placement: left margin two to four lines below the last line of the letter head. 3. What is inside name and address? Definition: Two lines below the inside name and address of a letter is the salutation． E.g. “Dea