~ SAMPLE TEST ITEMS FOR EMCI EXAMINATIONS ~.doc

~ SAMPLE TEST ITEMS FOR EMCI EXAMINATIONS ~ These sample test items are not exactly the test items from the EMCI examinations. However, the multiple-choice format and the structure of the test items are similar to the EMCI examinations. --------------------------------------------------------------------------------------------------- ~ EMCITM 考试示范样题 ~ 以下示范样题不是EMCI考试真题。但是它们的多选题型和题目结构与真题相同。 ------------------------------------------------------------------------------------------- Domain one: Market Research, Technology Updates and Environmental Scanning 领域一 市场研究、技术更新、环境概览 1. The 4P’s of marketing are People, populations, packaging and price. Product, people, packaging and promotion. Product, price, place and promotion. People, product, price, and place. 1. 营销要素4P是 人员、人口、包装和价格。 产品、人员、包装和促销。 产品、价格、地点和促销。 人员、产品、价格和地点。 2. The market-driven process involves Producing what the company owner likes. Discovering wants and needs. Selling what the company produces. Using ideas from the competition. 2. 市场驱动过程包括 生产公司所有者喜欢的产品。 发现欲望与需要。 推销公司生产的产品。 运用来自竞争者的创意。 3. Market Strategy Is the basis for all marketing decisions. Is only used by senior management. Works for promotion, but not the other P’s. Is primary an operations and financial tool. 3. 市场战略 是所有营销决策的基础。 仅仅适用于高级管理层。 只适用于促销，但不适用于其它的P。 主要是一种经营和财务工具。 4. Qualitative information is not found in In-Depth interviews. Focus Groups. U.S. Census records. Surveys. 4. 下列哪种情况无法获得定性资料？ 深入面谈。 焦点访问座谈。 美国人口普查纪录。 调查。 5. Market research starts with Your objective. Collecting as much information as you can find. Shopping your competition. Poling employees fro their ideas 5. 市场调研开始于 你的目标。 尽可能多地收集信息。 去你的竞争者那里购物。 征求员工的建议。 6. Benchmarking identifies and analyzes Best performances. Market share of our top competitors. The best advertisements. Best practices. 6. 标杆管理用以识别和分析 最好的绩效。 我们最大竞争者的市场占有率。 最好的广告。 最好的作法。 7. The six macro-environments Operate independently of one another. Cannot be tracked