商业项目分析.docVIP

第一部分　项目总论Projects Remarks 1. 项目概况Project Profile MY-STYLE利用有利的产品资源，通过开发职业女装--晚礼服--休闲装产品系列，运用全方位的市场营销及品牌策略，结合崭新的设计理念。为职业女性 打造个人穿衣哲学。 Take advantage of favorable product resources, through the development of professional ladies - evening dress - casual wear product series, using a full range of marketing and brand strategy, combined with new design concept for professional women to form personal clothes style. 1.1项目名称The name of Project MY-STYLE 1.2项目位置（大至范围）The Location of Product(roughly) 长沙市芙蓉区 Furong District, Changsha 1.3项目性质及主要特点The quality and main feature of project 性质：国外投资商业项目Quality: Commercial project of foreign investment 特点：公司主要经营高、中档女性职业装、休闲装、晚礼服等系列产品。我门店以“客户的专业形象顾问”为宗旨，根据客户的CIS（企业形象识别系统），结合客户的行业特点、经营理念、文化底蕴以及年龄结构等，进行整体的款式、色彩及配饰的搭配设计，更好更准确的体现客户想要体现的精神面貌，为客户提供最佳的产品品质和服务保证 。 Main feature: The company mainly engages in high and mid-range womens business suit, casual wear, evening gown and other products series. Our store views the customers professional image consultants as the purpose, according to clients CIS (Corporate Identity System), combined with customers professional feature, management concept, cultural background and age structure, to conduct an overall style, color and accessories design, to be better and more accurately reflect the customers’ mental outlook, and to guarantee to provide customers with the best product quality and service. 公司致力于销售专业品牌职业女装，倡导女性时尚前沿文化，塑造新一代职业女性生活方式和生活态度。 Company is committed to selling brand of professional womens clothes, proposing female’s fashion culture, and shaping a new generation of professional females lifestyle and attitude towards life. 2. 可行性研究结论Feasibility Study Conclusions 2.1 市场分析预测Market analysis and Prediction （1）市场需求量简要分析. A brief analysis of the market demand 中国市场上针对精英女性的服装品牌不少，但能同时满足职业与时尚需求的品牌少之又少。因此，职业女性服装市场存在着很大的发展空间，尤其是中高档女性职业装市场形势好，需求量大。 There are many elite womens clothing brands in Chinese market, but they do not be able to meet the needs of prof