57-程勇-零售业电子商务.docVIP

分类号 密级 U D C 编号 本科毕业论文(设计) 题目 零售业电子商务 系 别 继续教育学院 专 业 名 称 电子商务 年 级 2008级 学 生 姓 名 程 勇 学 号 0176082011006 指 导 教 师 熊 杰 二0一一年十月 摘要：零售业是实现各种商品的价值和使用的重要途径，是反映一个国家物质文明和精神文明建设成果的重要窗口，并担负着促进生产，繁荣市场和满足人民生活多方面需要的重要任务。中国零售企业的发展历程，同时是信息技术在零售业中应用范围不断扩大的的历程。但总的说来，中国还处在一个很不成熟的阶段，交易规模远低于发达国家水平。而且，网民参与网上交易的比例与发达国家相比也有一定的距离。我国零售电子商务企业的服务质量还有待提高。 关键词：零售业； 电子商务； 问题； 发展 Abstract：The retail industry is to achieve a variety of commodity value and use the important way, is to reflect a state of material civilization and spiritual civilization construction important outcome of the window, and charged with promoting production, the prosperity of the market and meet the peoples life in many aspects need important task. Development of the Chinese retail enterprises, and information technology in the retail industry in the process of expanding the scope of application. But generally speaking, China is still in an immature stage, the transaction scale far below the level of developed countries. Moreover, a netizen to participate in online transaction ratio compared with the developed countries also have a certain distance. Chinas retail e-commerce enterprises service quality still needs to be improved. Enter since nineteen ninties, the burgeoning e-commerce to the traditional retail trade has brought tremendous impact. How true infiltrate into the e-commerce to the traditional retail trade, in order to adapt to the rapid development of the market economy, has become a very important and urgent task. This article from the understanding of the development of retail industry, retail industry belongs to the basic characteristics of the market, as well as retail market to buy the main object. Analysis of the domestic and foreign electronic commerce for the retail industry developmen