Mastercard2007年亚洲奢侈品市场.pdfVIP

MasterCard: Triple Digit Growth in Luxury Demand Expected from Older Premium Consumers in Asia/Pacific over the Next Decade Hong Kong, 4 September 2007 – Strong demand for luxury goods and services is predicted from the glittering silver market, with triple digit growth expected from the older premium 1 2 consumers in markets in Asia/Pacific over the next decade, according to the latest MasterCard Worldwide Insights report from MasterCard. The company’s latest research 3 focuses on the most important drivers of demand for luxury: the young premium consumers and the older premium consumers. These two segments will account for approximately 83% of the US$258.7 billion spent on luxury goods and services by 2016. With the exception of China and India, growth in demand for luxury goods and services from older premium consumers in markets across Asia/Pacific will outpace growth from the young premium consumers. The greatest growth in demand for luxury goods and services from the older premium segment will come from Malaysia, which is expected to increase 350% from 2006 to 2016, followed by Indonesia with a 200% expected increase and Korea with a 176.5% expected increase. In terms of dollar volume, the older premium market in Japan (US$27 billion in 2006 to US$67.8 billion in 2016) and China (US8.6 billion in 2006 to US$18 billion in 2016) will continue to drive the largest demand for luxury goods and services. By contrast, in China and India, demand for luxury goods and services by young premium consumers will increase more quickly than that of the older premium consumers. In China, this is attributed to the fact that the young premium segment comprises those with the highest education levels and highest incomes. Born after the periods of the Cultural Revolution and post Mao, China