经济管理毕业设计-中国企业国际化经营战略探索.doc

中国企业国际化经营战略探索 摘 要 经济全球化是当今世界经济发展的重要趋势。所谓经济全球化指的是生产要素在全球范围内的自由流动和合理配置，逐渐消除各种壁垒和阻碍，使得国家间的经济关联性和依存性不断增强。宏观意义上的经济全球化浪潮对企业微观意义上的国际化经营已形成了冲击。外国企业纷纷开始打入中国市场,在今天的世界上，市场已经没有国界，中国加入世界贸易组织以后，中国企业将面临着更为激烈的国际市场冲击。中国企业已经不能再高枕无忧,安于国内。必须进入国际市场找寻新的生存空间。而面对着日渐开放、竞争日益激烈的国内和国际市场,中国企业只有以全球视角来审视并组织自己的企业时,才能够拥有真正的竞争力。新兴市场国家企业崛起的实践已经充分证明,参与国际经济的程度愈深,成绩就愈优。 关键词 全球化，中国企业，国际化经营战略 ABSTRACT The economic globalization is the important trend of economic development in our times. The so-called economic globalization means flowing freely and disposing rationally in the world of factor of production, dispel various barriers and hinder gradually , is making the economy across boundaries related and strengthening dependently constantly. Economic globalization tide of macroscopical meaning manage and already transform to enterprise internationalization of micro meaning into and strike. Foreign enterprises begin to squeeze into the Chinese market one after another , in todays world, there are no national boundaries on the market, after China joins WTO, Chinese enterprises will face assaulting in fiercer international market. Chinese enterprises cant sleep without any anxiety any more already, are content with our country. Must enter the international market and look for the new living space . And is facing opening day by day , fierce domestic and international market day by day of competition , Chinese enterprise come , scrutinize with global visual angle and organize own enterprises , only, there can be real competitiveness . New developing market practice that national enterprise emerge prove , participate in to dark intensity have international economy fully already, the more excellent the achievement is. Keywords Globalization, Chinese enterprises, internationalized management strateg 目 录 摘要………………………………………………………………………………………………Ⅰ ABSTRACT………………………………………………………………………………………Ⅱ 绪论 …………………………………………………………………………………………………3 一、中国企业跨国经营发展概况………………………………………………………………4 （一）企业分布较广，多元化初现趋势 ……………………………………………………4