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a novel gaussian based similarity measure for clustering customer transactions using transaction sequence vector论文.pdf

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Available online at ScienceDirect Procedia Technology 19 ( 2015 ) 880 – 887 8th International Conference Interdisciplinarity in Engineering, INTER-ENG 2014, 9-10 October 2014, Tirgu-Mures, Romania A novel Gaussian based similarity measure for clustering customer transactions using transaction sequence vector a, b a c M.S.B. Phridviraj *, Vangipuram RadhaKrishna , Chintakindi Srinivas , C.V. GuruRao aDepartment of Computer Science Engineering, Kakatiya Institute of Technology, Warangal, India bDepartment of Information Technology, VNR VJIET (Autonomous), Hyderabad, India cPrincipal Professor of Computer Science Engineering, S.R.Engineering College (Autonomous), Warangal, India Abstract Clustering transactions in sequence databases, temporal databases, and time series databases is achieving an important attention from the database researchers. There is a significant research being carried towards defining and validating the suitability of new similarity measures for sequence databases, temporal databases, time series databases which can accurately and efficiently find the similarity between any two given user transactions in the database of transactions to predict the user behavior. The distribution of items present in the transactions contributes to a great extent in finding the degree of similarity between them. This forms the key idea for the design of the proposed similarity measure. The main objective of this research is to design similarity function to find sim