Product Launch Value Proposition.pptVIP

Product Launch Value Proposition Table of Content 1. Concept Definition Key ChallengesCompanies seek out new product launch opportunities for strategic, commercial and operational reasons 1. Concept Definition Key ChallengesNot all launches meet expectations. To be successful, classic product launch pitfalls need to be avoided 1. Concept Definition Key ChallengesNPL is the 2nd step of Product Lifecycle Management and it determines the business success of the new product Table of Content 2. Our Focus Value Proposition Frost Sullivan gives equal importance to building the fact foundation, marketing planning and implementation 2. Our Focus Value Proposition Frost Sullivan focuses on fact-based and actionable analysis and recommendations Table of Content Step 1: Create a strong fact foundation 3. Our ApproachCapability Assessment (1) 3. Our ApproachMarket Assessment 3. Our ApproachMarketing Strategy 3. Our ApproachMarketing Strategy (2) - Value Proposition, Illustrative 3. Our ApproachMarketing Operations 3. Our ApproachLaunch Monitoring Adjustments Table of Content Why Frost Sullivan? Dedicated focus on growth and how new product launches contribute to growth. Track record of successful new product launch consulting projects over 45 years. Table of Content * * * * May 2009 Concept Definition and Key Challenges Our Focus and Value Proposition Our Approach Why Frost Sullivan Case Studies and Key References Table of Content Additional revenue streams, reduction diversification of risk Organic expansion Value of company, share price Opportunity for exponential and not just incremental sales Erosion of margins due to competition Changing market conditions or opportunities on growing markets Emerging markets Address changing customer needs Retaining leadership position/ be perceived as an industry shaper/ innovator Copying innovators Technology exploitation Capitalise on skills base Employee motivation and retention Value-generation