招聘网站信用体系的建立.docVIP

哈 尔 滨 理 工 大 学 毕 业 设 计 题 目：全职招聘网信用体系建立研究 院 、 系： 管理学院市场营销专业 姓 名： 宋 梦 茹 指导教师： 马鸿飞 系 主 任： 马鸿飞 2012 年 2 月 20 日 全职招聘网信用体系的建立研究 摘 要 随着世界经济化、全球化的快速发展，整个经济环境正变得越来越具有竞争性，人力资源作为企业中最活跃的部分，成为企业进一步发展的决定性力量 关键词： Full time job network to establish a credit system research Abstract With the rapid development of global economic integration globalization, China has entered in the. The age of promotion of information technology. All the economic environment is becoming,more and more competitive, human resources as the most active part in the enterprise to become a decisive force for futher development of enterprises. The online recruitment market presents a huge potential. Competition between recruitment websites are also more and more fierce ,but also the credit crisis of recruitment website. The paper study the problem of the credit crisis in the recruitment website.Thesis introduction expounds the importance of business ehtics and research status.Chapter ll recruitment website marketing environment,the macro and micro analysis.Macro-political environment,economic environment,socio-cultural point of view of science and technology to do analysis.Micro recruitment website marketing environment SWOT analysis.Resolve the status of the recruitment site market.And then full-time job sites as a research object.Lts products and services a comprehensive introduction and analysis.On this basis,summed up the problems and causes of the recruitment website in the credit mechanism.The final chapter from the credit files and real-name system-building,recruitment of corporate self-regulation,the recruitment website credit mechanism improvement and personal perspectives on these issues suggest improvements. 目 录 摘 要 I Abstract II 第1章 绪 论 1 1.1 论文研究背景 1 1.2 国内外研究现状 3 1.2.1 国外研究情况 3 1.2.2 国内研究情况 4 1.3 论文主要研究内容 5 第2章 网络招聘市场营销环境分析 7 2.1 网络招聘市场宏观环境分析 7 2.1.1 政治大环境 7 2.1.2 经济环境 7 2.1.3 社会的文化 8 2.1.4 科学技术 9 2.2 微观竞争环境分析 9 2.2.1 优势 9 2.