论苗旺绿化企业是否需要CRM.docVIP

目录 论苗旺绿化企业是否需要CRM·····················2 前言···········································3 绪论··································4 文献综述······························4 分析论点······························5 提出改进意见··························6 结论··································7 参考文献·······································8 论苗旺绿化企业是否需要CRM？ 工商1111 110310345 周琳峰 摘要： 当你的客户，多到一定程度，光用脑子管不过来的时候，你就需要CRM，比如超市会员系统；或者，你的客户比较多，而且行业竞争激烈，你需要给客户更好的精细化、个性化服务，你就需要CRM，比如淘宝的CRM。用了CRM之后，你发现，它不仅仅帮助你管理了更多客户，而且还能帮助你节约人工、提升效率、加强监督。 关键词：客户关系 CRM 企业营销 企业资源 企业发展 Abstract: When your client,?to a certain extent,