Unlocking the Value of Mobile Commerce.pdfVIP

NETSIZE WHITE PAPER Unlocking the Value of Mobile Commerce 3 EXECUTIVE SUMMARY 4 MOBILE COMMERCE EXPLOSION 5 REAL-WORLD SHOPPING ON THE RISE 7 CHOICE IS KING (!) 10 ABOUT NETSIZE 12 SURVEY BACKGROUND AND METHODOLOGY 13 REFERENCES 3 Executive Summary • A raft of recent reports show that consumers see real value in mobile commerce and the convenience of being able to fi nd and buy good (digital and physical) at the moment of inspiration. • h e Netsize Mobile Trends Survey of over 1,000 mobile professionals across 67 countries fi nds that the vast majority of respondents are ready and willing to pur- chase pricey items that go beyond the usual mix of transport tickets and parking tokens. • h e majority (94 percent) said they would be “very likely” or “somewhat likely” to purchase goods totaling up to €25.00 using their mobile phones. Moreover, a whopping 83 percent of respondent said they would be open to pay for items such as concert tickets (valued at amounts up to €50.00) with their mobile phones. • Additionally, over half (51 percent) of respondents reported they would be likely to purchase physical goods for amounts up to €100.00 with their mobile phones. h is fi gure confi rms the huge growth potential for mobile commerce and increased interest in new ways to shop and buy. • Payment mechanisms are critical to the quality of the mobile shopping experience. In fact, respondents stressed they value the freedom to choose the method they prefer. Specifi cally, most (60 percent) respondents report that payment choice is important to them. • Mobile commerce is poised to reach new heights provided the industry addresses a number of key issues. Clearly, companies and merchants are called on to provide a choice of payment me