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钻石恒久远,一颗永流传。(第比尔斯) A diamond lasts forever. (De Bierres) Homework Write an advertising slogan for each of the product. Lesson 4 Advertisement unit 10 money Objectives a. To read four advertisements. b. Learn to distinguish区分 facts from opinions. c. To learn the usage用法 of adjectives in advertisements. d. To promote a product What do you think of these products? Use the key words to help you.( Choose one or two of the products) Before you start electric toothbrush Laptop computer Mobile phone MP3 e-dictionary radio alarm clock Example: I think the electric toothbrushes are not very practical Cheap? Convenient Easy to use Expensive Practical, Reliable Useful useless Read to learn Step one: Scanning Please read the advertisements as quickly as possible. Then find out the price of the products. (1) (2) (3) (4) name of the product price of the product mini camera special earrings feline floor cleaners £199.99 £80. 45 £19.50 £5.99 remote headphones Step two Read the text again. List the advantages of each product according to the advertisements. remote headphones (1) no wires (2) can listen to radio/TV up to 60meters away; (3) go through glass, walls and door (4) top quality sound; (5) excellent value. Mini Camera (1) no bigger than a credit card; (2) convenient (3) reliable (4) easy to use (5) has an automatic focus and flash (6) made from an attractive and strong material (7) not expensive Special earrings (1) attractive (2) useful (3) use in many noisy situation Feline Floor Cleaners (1) made from good quality material (2) practical (3) easy to wash (4) cheap Step three Reading strategies: Facts and opinions To find opinions, look for adjectives (e.g. amazing/ attractive). Facts give information which is, in theory, true. (e.g. has an automatic focus) Now read the ad again and find two “opinions” and two “facts” in each advert. Product Facts Opinions remote Headphones fantastic, exciting, new, Excellent, 1. have no wires
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