Marketing试卷(A).docVIP

2011　—　2012学年第一学期期末考试 《Marketing》 试题A （供　国际学院， 会计专业　　　　　班使用） 题 号 一 二 三 四 五 总 分 得 分 总分合计人（签名） 评卷复核人（签名） . 得分 评卷人 一、The single choice question ( 10 marks ) （All questions carry equal marks） Information that has to be generated by the marketer first hand is knows as: ( c ) internal information secondary information primary information none of the above all of the above Which of the following is not a marketing intermediary? ( c ) Wholesaler Distributor Competitor Agent Retailer 3. Mass marketing is also known as: ( a ) Undifferentiated marketing Differentiated marketing Concentrated marketing None of the above 4. Which is not concept for 4P’s? ( d ) Price Product Promotion Profit Which of the factor not influence customer buying decision? ( d) Personal factors Psychological factors Social factors Private factors 得分 评卷人 二、The multiple choice question （ 15 marks ） (All questions carry equal marks) 1. Which of the following a demographic variable? ( ) A. Age B. Gender C. Occupation D. Lifestyle E. Purchase behavior 2. The M.I.S system assesses the required information and then gathers it using the following ( abd ) A. Internal records B. Marketing Intelligence C. Promotion D. Marketing Research E. Marketing Plan Which of the following influence price setting? ( abcde ) Marketing strategy Type of market Environment Customer Organizational considerations Product decision include： ( ) Quality Features Design Branding Packaging / Labeling 5. Which of the following is a force within the Macro – environment? ( abcd ) Political Economic Technological Social Competitors 得分 评卷人 三、Use the marketing principles to explain those words (All questions carry equal marks)（15 marks） Marketing Marketing: is the management process responsible for identifying, anticipating and satisfying customers’ requirements profitably Or Marketing is to make selli