thingk different 广告文体学分析.pptVIP

Here‘s to the crazy ones.The misfits.（不适合环境的人）The rebels.The troublemakers.The round pegs(钉) in the square holes The ones who see things differently.Theyre not fond of rulesAnd they have no respect for the status quo.(现状)You can praise them, disagree with them, quote them,disbelieve them, glorify or vilify(诽谤，贬低) them. About the only thing that you cant do is ignore them. Because they change things.They invent. They imagine. They heal.They explore. They create. They inspire.They push the human race forward. Maybe they have to be crazy.How else can you stare at an empty canvas(画布) and see a work of art?Or sit in silence and hear a song thats never been written?Or gaze at a red planet and see a laboratory on wheels? We make tools for these kinds of people.While some may see them as the crazy ones, we see genius.Because the people who are crazy enough to think that they canchange the world, are the ones who do.  Stylistic Analysis At the lexical level Unfavorable words Favorable words Formal words At the syntactic level Simple sentences Short sentences Periodic sentence Grammatical deviation At the semantic level Parallelism Metaphor Rhetorical question Metonymy Oxymoron Contrast Climax and anticlimax Analysis of the video 爱因斯坦（Albert Einstein）, 鲍勃·迪伦（Bob Dylan）, 马丁路德金（Martin Luther King, Jr.）, 理查德·布兰森（Richard Branson）, 约翰·列侬（John Lennon）及大野洋子, 富勒（R. Buckminster Fuller）, 爱迪生（Thomas Edison）,阿里（Muhammad Ali） 特德·特纳（Ted Turner）, 玛丽亚·卡拉斯（Maria Callas）,甘地（Mahatma Gandhi）, 艾米莉亚·埃尔哈特（Amelia Earhart）,希区柯克（Alfred Hitchcock）, 玛莎·葛兰姆（Martha Graham）, 吉姆·汉森（Jim Henson）与青蛙柯密特(Kermit the Frog), 弗兰克·劳埃德·赖特（Frank Lloyd Wright）及毕加索（Pablo Picasso) The contrast of black and white video and the colorful logo. Foregrounding It can catch the public’s eyes on the one hand . It can also inspire and enlighten people on the other. This ad is the very one that apple needs. This advertisement is different, for it doesn’t men